Company
For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.
In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.
In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.
About this Position
We’re on the hunt for a strategic, hands-on leader to shape and drive our newly created Head of Enterprise Applications- Sales Platforms role. Reporting to the CIO, this position will lead the implementation and continuous evolution of PFD’s sales application ecosystem with a major focus on Salesforce.
You'll be responsible for Salesforce strategy, delivery, and adoption across the business, including CRM, Ecommerce, Sales Cloud, Marketing Cloud, and our Supply Web Portal. The role requires deep technical and commercial understanding, strong stakeholder engagement skills, and the ability to build and lead a high-performing team from the ground up.
It’s more than a tech role, it’s an opportunity to influence how PFD connects with customers, empowers sales, and scales nationally. You'll be joining at a crucial time in our transformation journey, helping to embed a digital sales platform that’s fit for the future.
Key Responsibilities
What We’re Looking For
To thrive in this role, you will bring:
Bonus if you bring:
What Success Looks Like
Within 9 months:
By 18 months:
What PFD is Offering the Successful Candidate
We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking).
Culture & Values
Customer Focus
Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.
Respect
Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically.
Passion
Share the passion of making us a successful and dynamic company. Let’s celebrate successes.
Simplicity
Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.
Leadership
All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.
This is your chance to build something from the ground up. You’ll define the strategy, shape the team, and influence how PFD sells, connects, and grows all while doing work that makes a real difference. You’ll be backed by a CIO who values innovation and transformation, and be part of a broader tech team committed to excellence.
How to Apply
If this sounds like your kind of challenge, we’d love to hear from you! Click the apply button and submit your updated resume and a cover letter.
Applications close Monday 25 August 2025 at 12:00 pm (AEST). Early applications are encouraged, as hiring managers may begin shortlisting candidates before the closing date. Only shortlisted candidates will be contacted. All applications will be treated confidentially.
As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working With Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.
Please note: We do not accept unsolicited CVs from recruitment agencies or third parties. Any CVs sent directly to Line Managers will not be considered, and we will not be responsible for any associated fees or costs.
PFD Food Services is committed to being an Equal Employment Opportunity employer.
Apply Now
Thank you
View Similar Jobs
Thank you
This website uses cookies.
We use cookies to personalise content such as job recommendations, and to analyse our traffic. You consent to our cookies if you click "I Accept". If you click on "I Do Not Accept", then we will not use cookies but you may have a deteriorated user experience. You can change your settings by clicking on the Settings link on the top right of the device