We're Hiring!

• Play a key role in supporting the Australian economy.
• Discounted food, travel, entertainment, gym membership, staff parking and, + more.
• Hybrid working environment.

Company

For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.

In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.

In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.

 

About this Position  

We’re on the hunt for a strategic, hands-on leader to shape and drive our newly created Head of Enterprise Applications- Sales Platforms role. Reporting to the CIO, this position will lead the implementation and continuous evolution of PFD’s sales application ecosystem with a major focus on Salesforce.

You'll be responsible for Salesforce strategy, delivery, and adoption across the business, including CRM, Ecommerce, Sales Cloud, Marketing Cloud, and our Supply Web Portal. The role requires deep technical and commercial understanding, strong stakeholder engagement skills, and the ability to build and lead a high-performing team from the ground up.

It’s more than a tech role, it’s an opportunity to influence how PFD connects with customers, empowers sales, and scales nationally. You'll be joining at a crucial time in our transformation journey, helping to embed a digital sales platform that’s fit for the future.

Key Responsibilities

• Lead the end-to-end Salesforce implementation and oversee broader sales platform strategy.
• Represent IT in enterprise-level projects and cross-functional decision-making forums.
• Partner with stakeholders across Sales, Marketing, and Operations to align tech solutions with commercial needs.
• Coach and empower a newly forming team; Business Analyst and Project Manager.
• Drive clarity in an evolving environment by defining strategic roadmaps and solution design.
• Manage vendors and ensure high-quality service and alignment with business outcomes.
• Champion change, ensuring buy-in across departments and successful platform adoption.

 

What We’re Looking For

To thrive in this role, you will bring:

• Extensive hands-on Salesforce experience, ideally across multiple modules such as Sales Cloud, Marketing Cloud, CRM, and Ecommerce.
• Proven success in leading enterprise SaaS platform delivery, particularly in cross-functional environments.
• Experience leading and scaling technical teams, while influencing senior stakeholders and driving adoption.
• A collaborative and coaching-based leadership style that brings people together across tech and business.
• Comfortable with ambiguity and transformation, there’s no playbook, and that excites you.

Bonus if you bring:

• Background in FMCG, foodservice, distribution or logistics.
• Experience integrating other sales platforms or AppExchange tools.
• Strong understanding of commercial sales cycles and digital enablement.

 

What Success Looks Like

Within 9 months:

• Phase 1 of Salesforce implemented and delivering value.
• Phase 2 (CRM, Ecommerce, Marketing Cloud) underway.
• Trusted relationships built across Sales, IT, and Executive leadership.

By 18 months:

• Fully functioning, integrated Sales Platforms team embedded in IT.
• Salesforce ecosystem successfully deployed and adopted across the business.
• Function recognised as a strategic enabler of commercial performance.

 

What PFD is Offering the Successful Candidate

We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking).

 

Culture & Values

Customer Focus

Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.

Respect

Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically. 

Passion

Share the passion of making us a successful and dynamic company. Let’s celebrate successes.

Simplicity

Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.

Leadership

All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

 

This is your chance to build something from the ground up. You’ll define the strategy, shape the team, and influence how PFD sells, connects, and grows all while doing work that makes a real difference. You’ll be backed by a CIO who values innovation and transformation, and be part of a broader tech team committed to excellence.

 

How to Apply

If this sounds like your kind of challenge, we’d love to hear from you! Click the apply button and submit your updated resume and a cover letter.

Applications close Monday 25 August 2025  at 12:00 pm (AEST). Early applications are encouraged, as hiring managers may begin shortlisting candidates before the closing date. Only shortlisted candidates will be contacted. All applications will be treated confidentially.

As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working With Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.

Please note: We do not accept unsolicited CVs from recruitment agencies or third parties. Any CVs sent directly to Line Managers will not be considered, and we will not be responsible for any associated fees or costs.

PFD Food Services is committed to being an Equal Employment Opportunity employer.