We're Hiring!

• Play a key role in supporting the Australian economy.
• Discounted food, travel, entertainment, gym membership, staff parking and, + more.
• Hybrid working environment.

Company

For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.

In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.

In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.

About this Position  

This role is responsible for driving seafood sales growth across allocated regions by developing branch capability, strengthening key customer relationships, and expanding fresh seafood opportunities. Working closely with Sales Representatives and Key Account Managers, this position combines hands‑on coaching, product expertise, and strategic sales development to lift performance and ensure branches meet company targets.

Key Responsibilities

• Grow seafood sales across allocated regions through sales training, product education, and joint customer visits.
• Develop and expand fresh and frozen seafood opportunities by identifying market gaps and supporting branch teams to execute.
• Increase seafood penetration within major and key accounts by collaborating with Key Account Managers and establishing strong customer relationships.
• Support Sales Representatives through ongoing coaching and on‑the‑job development to lift capability and performance.
• Assist with state tenders to ensure accurate products are tendered and available as well as provide guidance with pricing.
• Monitor branch seafood availability and sales results, responding to performance issues or opportunities where required.

What We’re Looking For

To thrive in this role, you will bring:

• Strong seafood product and industry knowledge, with the ability to learn new product ranges quickly.
• Proven sales capability, including negotiation, relationship building, and understanding of sales processes.
• Build strong and collaborative internal and external relationships and operate in a team environment.
• Ability to coach, motivate, and develop sales teams to improve performance.
• Adaptable communicator who can lead and support change across branches.
• Highly organised, self‑motivated, and able to work autonomously to achieve regional targets.
• Strong stakeholder engagement skills with internal teams and customers.
• Full driver’s licence.

What PFD is Offering the Successful Candidate

We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program

Culture & Values

• Customer Focus: Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.
• Respect: Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically. 
• Passion: Share the passion of making us a successful and dynamic company. Let’s celebrate successes.
• Simplicity: Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.
• Leadership: All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

How to Apply

If this sounds like your kind of challenge, we’d love to hear from you! Click the apply button and submit your updated resume and a cover letter.

Applications close 30 March 2026 at 12:00 pm (AEST). Early applications are encouraged, as hiring managers may begin shortlisting candidates before the closing date. Only shortlisted candidates will be contacted. All applications will be treated confidentially.

As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working With Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.

Please note: We do not accept unsolicited CVs from recruitment agencies or third parties. Any CVs sent directly to Line Managers will not be considered, and we will not be responsible for any associated fees or costs.

PFD Food Services is committed to being an Equal Employment Opportunity employer.