We're Hiring!

• Play a key role in supporting the Australian economy. 

• Discounted food, travel, entertainment, gym membership, staff parking and, + more. 

• Hybrid working environment. 

Company 

For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions. 

In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers. 

In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential. 

About this Position   

As the National Commercial Manager - Seafood, you’ll own one of our most dynamic categories end to end. This is a national, strategic role focused on shaping seafood category performance across fresh and frozen products. 

You’ll work at the intersection of supplier partnerships, commercial strategy and sales execution, influencing how seafood is sourced, developed and sold across the business. 

At our core, we bring people together through food and this role plays a critical part in making that happen. 

 Key Responsibilities 

• Own and execute the national commercial strategy for the seafood category. 

• Lead strategic supplier relationships, negotiations and joint business planning. 

• Manage and optimise cost base, pricing, rebates and commercial terms. 

• Drive performance across fresh and frozen seafood ranges. 

• Act as the seafood subject-matter expert, guiding sales teams with market insight and category direction. 

• Partner with processing sites, operations and supply chain on sourcing and product development. 

• Support major national and corporate customers, including Woolworths. 

• Deliver market intelligence and category reporting to inform commercial decisions. 

 What We’re Looking For 

 To thrive in this role, you will bring: 

• Proven seafood category experience - non-negotiable. 

• Background in commercial, procurement or purchasing roles within FMCG or food. 

• Strong understanding of seafood supply chains, pricing and market dynamics. 

• Confidence working with a broad mix of stakeholders from corporate customers to fishing operators and processors. 

• A calm, solutions-focused mindset in fast-moving, high-pressure environments. 

• The ability to balance commercial rigour with approachability and teamwork. 

• Experience influencing sales strategy with data, insight and market knowledge. 

• Location: Melbourne preferred | Sydney or Brisbane considered. 

• Travel: Regular national travel across processing and operational sites. 

What PFD is Offering the Successful Candidate 

 We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program. 

Culture & Values 

Customer Focus: Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.  

Respect: Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically.   

Passion: Share the passion of making us a successful and dynamic company. Let’s celebrate successes.  

Simplicity: Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.