We're Hiring!

• Play a key role in supporting the Australian economy.
• Discounted food, travel, entertainment, gym membership, staff parking and, + more.
• Take charge of your own sales team and territory (Wollongong) and make a real impact

Company

For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.

In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.

In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.

About this Position  

Based in Wollongong, NSW, this Field Sales Manager role leads customer and sales performance across the region. You’ll partner closely with a team of Sales Representatives and the local Branch to deliver state and national foodservice initiatives, build strong sales capability, and achieve sales and margin targets—while role‑modelling PFD’s values and driving clear performance accountability.

Key Responsibilities

• Deliver State and National sales initiatives and promotional activity
• Lead, coach and develop Sales Representatives, including induction and ongoing training
• Drive new business growth and personally manage key customer relationships
• Oversee sales planning, call cycles and margin growth execution
• Analyse sales and market insights, including competitor activity, to meet targets

What We’re Looking For

To thrive in this role, you will bring:

• Proven field sales leadership experience in food or foodservice
• Results‑driven leader with a strong track record against sales targets
• Ability to coach and develop high‑performing sales teams
• Commercially and analytically strong, with insight into market and competitor activity
• Confident communicator with solid CRM, Excel and sales systems capability

What PFD is Offering the Successful Candidate

We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program.

Culture & Values

• Customer Focus: Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.
• Respect: Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically. 
• Passion: Share the passion of making us a successful and dynamic company. Let’s celebrate successes.
• Simplicity: Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.
• Leadership: All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

How to Apply
If this sounds like your kind of challenge, we’d love to hear from you! Click the apply button and submit your updated resume and a cover letter.

Applications close Monday, 18 May 2026 at 12:00 pm (AEST). Early applications are encouraged, as hiring managers may begin shortlisting candidates before the closing date. Only shortlisted candidates will be contacted. All applications will be treated confidentially.

As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working With Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.

Please note: We do not accept unsolicited CVs from recruitment agencies or third parties. Any CVs sent directly to Line Managers will not be considered, and we will not be responsible for any associated fees or costs.

PFD Food Services is committed to being an Equal Employment Opportunity employer.