We're Hiring!

• Play a key role in supporting the Australian economy.
• Discounted food, travel, entertainment, gym membership, staff parking and, + more.
• Take charge of your own sales team and territory (Devonport) and make a real impact

Company

For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.

In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.

In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.

About this Position  

This sales leadership role is responsible for the customer and sales management. Within this role, you will work closely with your direct team, ensuring the food service strategy and budget objectives are being met through building sales capability while fostering the PFD values and behaviours and driving team performance accountability.

Key Responsibilities

• Execute State and National sales initiatives
• Development of Sales Representatives, including induction and ongoing sales and product training
• Manage and oversee Sales Rep call cycles and sales planners
• Develop new business opportunities and attend key accounts personally
• Manage the execution and measurement of margin growth strategies
• Analyse and interpret sales reports/results and take corrective action to achieve sales targets
• Report on changes in competitor activities, product availability or related matters including customer credit issues
• Co-ordinate sales promotions, training and market research

What We’re Looking For

To thrive in this role, you will bring:

• Positive, resilient, results driven approach with a commitment to achieving targets and leading by example.
• Sales management experience within the food industry, including developing sales strategies, analysing data for insights, and driving adoption of the PFD customer value proposition.
• Leadership experience with the ability to coach, motivate and develop high performing sales teams, handling people related and performance management processes confidently and professionally.
• Ability to monitor competitor activity and lead the team in capturing insights and conducting SWOT analysis.
• Strong communication skills and the ability to build lasting relationships with customers and suppliers across diverse hospitality segments.
• Solid financial and analytical skills with advanced Excel capability, familiarity with CRM and OMS systems.

What PFD is Offering the Successful Candidate

We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program

Culture & Values

• Customer Focus: Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.
• Respect: Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically. 
• Passion: Share the passion of making us a successful and dynamic company. Let’s celebrate successes.
• Simplicity: Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.
• Leadership: All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

How to Apply

If this sounds like your kind of challenge, we’d love to hear from you! Click the apply button and submit your updated resume and a cover letter.

Applications close Monday, 23 March 2026 at 12:00 pm (AEST). Early applications are encouraged, as hiring managers may begin shortlisting candidates before the closing date. Only shortlisted candidates will be contacted. All applications will be treated confidentially.

As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working With Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.

Please note: We do not accept unsolicited CVs from recruitment agencies or third parties. Any CVs sent directly to Line Managers will not be considered, and we will not be responsible for any associated fees or costs.

PFD Food Services is committed to being an Equal Employment Opportunity employer.